Meaning & Symbolism of the Color Red
Dear Friends:
Today I was reading a piece in Sunday ET which talked about RED color and how it can be used in formal office dressing. As usual it triggered so many thoughts and what's better to pen them down and see how we can make best use from the relevant points. Relevant from the perspective that our house color at ViaMedia also stands to be RED and the article said--'RED matches best when worn with BLACK' and that's exactly what our ViaMedia LOGO is. When you go through the below lines, i believe you would come across and accept a lot of 'striking similarities' between essence of RED color and 'ViaMedia standing and philosophy', an organization which is dear to you and all.
Encyclopedia meaning of RED:
Red is any of a number of similar colors evoked by light consisting predominantly of the longest wavelengths of light discernible by the human eye, in the wavelength range of roughly 630–740 nm.[2] Longer wavelengths than this are called infrared (below red), and cannot be seen by the naked eye.Here's is a staunching similarity- What is ViaMedia? What is its philosophy? What it actually means to its people as well as its clients? What is its objective? What is its GOAL?---all these things cannot be seen by 'naked eyes'! You actually need to go deep into its philosophical & ethical upbringing to understand these attributes of ViaMedia.
Etymology & Definitions:
The word red comes from the Old English rēad.[4] Further back, the word can be traced to the Proto-Germanic rauthaz and the Proto-Indo Europeanroot reudh-. In Sanskrit, the word rudhira means red or blood. In the English language, the word red is associated with the color of blood, certain flowers (e.g. roses), and ripe fruits (e.g. apples, cherries). Fire is also strongly connected, as is the sun and the sky at sunset. Healthy light-skinned people are sometimes said to have a "ruddy" complexion (as opposed to appearing pale). After the rise of socialism in the mid-19th century, red was used to describe revolutionary movements.[5]
Red color in ViaMedia is BLOOD (rudhira) of 'health communication', at least in India as of now.
The most emotionally intense color, red stimulates a faster heartbeat and breathing. It is also the color of love. Red clothing gets noticed and makes the wearer appear heavier. Since it is an extreme color, red clothing might not help people in negotiations or confrontations. Probably, that is why at ViaMedia we do not believe in-- 'intense negotiation' and with the effect of color RED, we also have reduced instances of 'confrontation' with defaulting clients or thankless fellows whom we come across seldom.
The 'True ViaMedians' would find striking similarities between RED color and ViaMedia philosophy, culture and epidemiology and the RED petals it showers on ViaMedian spirit.
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Red has more personal associations than any other color. Recognized as a stimulant red is inherently exciting and the amount of red is directly related to the level of energy perceived.
Red draws attention and a keen use of red as an accent can immediately focus attention on a particular element.![The Colors of the Chakras]( "The Colors of the Chakras")
Red is the color of the base or root chakra. This chakra is located at the base of the spine and allows us to be grounded and connect to the universal energies.
This is what we always aspire to be at ViaMedia-- "remain grounded and connected to the universal energies".
BLACK is the color of power and authority, here BLACK and RED make a perfect combination at ViaMedia:
RED stands for love, passion and striking abilities (as a striking color which stands out instantly), BLACK when comes along, completes ViaMedia philosophy circle with-- 'power of health communication' which ViaMedia brings across the table with 'authority'.
Today was definitely a day of RED colors for me, when I tried to make by cutie daughter Siddhi wear different sandals, she insisted and wore only the one which was pure RED (even though the frock was not matching at all). When my wife Divya removed reddish pink background from our bedroom texture recently, today I was able to convince her to get a bright RED sofa from Home Town for our bedroom. The texture of our Parents room in our home has always been RED and I wish it remains so as you can only WIN if you have Parents' blessings along with you. The most striking is my son Siddhant's favorite pure RED T-shirt which has a strong slogan engrossed on front--"NEVER, NEVER, NEVER, Give UP..." and thus this MESSAGE--also the philosophy of 'my life' and of 'ViaMedia' and of all 'ViaMedians' --is always on top of the mind.
I remember my House colour in school used to be YELLOW but Red House used to be the winner all the time in annual sports. I used to think that why I'm not in the Red House--the winning team.
My favorite formal dress color used to be BLUE but my wife came and changed my whole wardrobe, which has a lot of BLACK, CREAM and WHITE colors in it (of course, some BLUE is still left, but in minoritry)--which are considered to be perfect formal combinations. It does not have RED, may be just one casual shirt?
By God's grace and Parents' blessings and love from my family, colleagues, friends and well-wishers, I'm fortunate to be in the WINNING Team today--the Team of REDS--the ViaMedia Team. Our life, full of colors, has shown me a lot of textures, some good, some bad, some beautiful, some ugly. I've been able to come above and cut across a lot of colors- Yellow, Blue, White....but have only come closer to the color RED-- in professional career, at home as well as in LIFE (which is again @ ViaMedia). When you walk into our HO at Nioda, your eyes will sprinkle with the brightness of color RED spread strategically and complimented smartly with bold BLACK paintings!
Now probably with concurrence of all ViaMedians, I can have the privilege of always wearing RED at office along with all my ViaMedian colleagues---may be in the form of a small beautiful ViaMedia LOGO, a RED scarf, a RED handkerchief, a RED belt, a RED necklace, a RED ring, a RED shirt or a top (with decent cuts--this is what ET pointed out in today's article on 'Red color dressing'--it is NOT my comment -:)), etc. It is just an idea thrown open to all for discussion and analysis. It will definitely help us utilize the 'power of RED' and make us feel as "True ViaMedian" all the time.
I would request Vijay, who is responsible for designing our such a beautiful and meaningful ViaMedia logo to think and come up with some some innovative options of how we can always wear RED, without disturbing the decency and smartness of what our versatile and dynamic ViaMedians wear while at work.
What say ViaMedians? Yeh laal rang kab mujhe chodhega......
Today I was reading a piece in Sunday ET which talked about RED color and how it can be used in formal office dressing. As usual it triggered so many thoughts and what's better to pen them down and see how we can make best use from the relevant points. Relevant from the perspective that our house color at ViaMedia also stands to be RED and the article said--'RED matches best when worn with BLACK' and that's exactly what our ViaMedia LOGO is. When you go through the below lines, i believe you would come across and accept a lot of 'striking similarities' between essence of RED color and 'ViaMedia standing and philosophy', an organization which is dear to you and all.
Encyclopedia meaning of RED:
Red is any of a number of similar colors evoked by light consisting predominantly of the longest wavelengths of light discernible by the human eye, in the wavelength range of roughly 630–740 nm.[2] Longer wavelengths than this are called infrared (below red), and cannot be seen by the naked eye.Here's is a staunching similarity- What is ViaMedia? What is its philosophy? What it actually means to its people as well as its clients? What is its objective? What is its GOAL?---all these things cannot be seen by 'naked eyes'! You actually need to go deep into its philosophical & ethical upbringing to understand these attributes of ViaMedia.
Etymology & Definitions:
The word red comes from the Old English rēad.[4] Further back, the word can be traced to the Proto-Germanic rauthaz and the Proto-Indo Europeanroot reudh-. In Sanskrit, the word rudhira means red or blood. In the English language, the word red is associated with the color of blood, certain flowers (e.g. roses), and ripe fruits (e.g. apples, cherries). Fire is also strongly connected, as is the sun and the sky at sunset. Healthy light-skinned people are sometimes said to have a "ruddy" complexion (as opposed to appearing pale). After the rise of socialism in the mid-19th century, red was used to describe revolutionary movements.[5]
Red color in ViaMedia is BLOOD (rudhira) of 'health communication', at least in India as of now.
The most emotionally intense color, red stimulates a faster heartbeat and breathing. It is also the color of love. Red clothing gets noticed and makes the wearer appear heavier. Since it is an extreme color, red clothing might not help people in negotiations or confrontations. Probably, that is why at ViaMedia we do not believe in-- 'intense negotiation' and with the effect of color RED, we also have reduced instances of 'confrontation' with defaulting clients or thankless fellows whom we come across seldom.
The 'True ViaMedians' would find striking similarities between RED color and ViaMedia philosophy, culture and epidemiology and the RED petals it showers on ViaMedian spirit.
Meaning & Symbolism of the Color Red
Red draws attention and a keen use of red as an accent can immediately focus attention on a particular element.
The Effects of the Color Red
How the color red affects us mentally and physically:
- Increases enthusiasm
- Stimulates energy
- Encourages action and confidence
- A sense of protection from fears and anxiety
Red: The Color of the Base or Root Chakra
This is what we always aspire to be at ViaMedia-- "remain grounded and connected to the universal energies".
BLACK is the color of power and authority, here BLACK and RED make a perfect combination at ViaMedia:
RED stands for love, passion and striking abilities (as a striking color which stands out instantly), BLACK when comes along, completes ViaMedia philosophy circle with-- 'power of health communication' which ViaMedia brings across the table with 'authority'.
Today was definitely a day of RED colors for me, when I tried to make by cutie daughter Siddhi wear different sandals, she insisted and wore only the one which was pure RED (even though the frock was not matching at all). When my wife Divya removed reddish pink background from our bedroom texture recently, today I was able to convince her to get a bright RED sofa from Home Town for our bedroom. The texture of our Parents room in our home has always been RED and I wish it remains so as you can only WIN if you have Parents' blessings along with you. The most striking is my son Siddhant's favorite pure RED T-shirt which has a strong slogan engrossed on front--"NEVER, NEVER, NEVER, Give UP..." and thus this MESSAGE--also the philosophy of 'my life' and of 'ViaMedia' and of all 'ViaMedians' --is always on top of the mind.
I remember my House colour in school used to be YELLOW but Red House used to be the winner all the time in annual sports. I used to think that why I'm not in the Red House--the winning team.
My favorite formal dress color used to be BLUE but my wife came and changed my whole wardrobe, which has a lot of BLACK, CREAM and WHITE colors in it (of course, some BLUE is still left, but in minoritry)--which are considered to be perfect formal combinations. It does not have RED, may be just one casual shirt?
By God's grace and Parents' blessings and love from my family, colleagues, friends and well-wishers, I'm fortunate to be in the WINNING Team today--the Team of REDS--the ViaMedia Team. Our life, full of colors, has shown me a lot of textures, some good, some bad, some beautiful, some ugly. I've been able to come above and cut across a lot of colors- Yellow, Blue, White....but have only come closer to the color RED-- in professional career, at home as well as in LIFE (which is again @ ViaMedia). When you walk into our HO at Nioda, your eyes will sprinkle with the brightness of color RED spread strategically and complimented smartly with bold BLACK paintings!
Now probably with concurrence of all ViaMedians, I can have the privilege of always wearing RED at office along with all my ViaMedian colleagues---may be in the form of a small beautiful ViaMedia LOGO, a RED scarf, a RED handkerchief, a RED belt, a RED necklace, a RED ring, a RED shirt or a top (with decent cuts--this is what ET pointed out in today's article on 'Red color dressing'--it is NOT my comment -:)), etc. It is just an idea thrown open to all for discussion and analysis. It will definitely help us utilize the 'power of RED' and make us feel as "True ViaMedian" all the time.
I would request Vijay, who is responsible for designing our such a beautiful and meaningful ViaMedia logo to think and come up with some some innovative options of how we can always wear RED, without disturbing the decency and smartness of what our versatile and dynamic ViaMedians wear while at work.
What say ViaMedians? Yeh laal rang kab mujhe chodhega......
posted by Manoj Raghav at
1:10 AM
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