Time to embrace Twitter?
Some friends recently asked me how tech-savvy we as a communication agency are. Their query concerned the use of new-age media tools such as Facebook, Twitter, and blogging in our work space. Without battling an eyelid, I have told them, we do, and quite a bit.
In fact we do, quite a bit. Most of us are on the Facebook, Orkut or LinkedIn, what I call web-based social and cultural linkages; many of us use chat with colleagues in other locations as well as with clients; some of us have started Twittering as well. But is that enough? Do we consider these net-oriented activities part of our daily professional chores? Do we all have adequate Google alerts customised into out Gmails so that we get a concise, daily update on latest in the PR industry or specific verticals? Do we subscribe to online news / updates feeds available in plenty? In nutshell, has all these sunk in into our DNAs?
Perhaps not. But I am not worried about it. Because we are all aware and alert to the need to do this. We are aware it is time we transitioned from using these tools for peripheral personal social activations to a situation where they are part of our daily professional engagements. It is time we graduated from using Facebook to connect to old friends to making it as a tool of professional engagements and dissemination. It is time we acquired knowledge and best practices on PR, Medico Marketing and Public Affairs Consulting from across the globe by joining virtual groups – I am a member of some such communities like ThoseinMedia on LinkedIn.
I suggest, let us all start doing it right away, and right here in this blogosphere. Let's begin sharing your ideas and thoughts on a host of professional issues through this blog. Make this Via blog a vibrant place where people can peep in and get delighted, and learn a thing or two. Do not forget, we are the pioneers when it comes to healthcare communication in the country. Starting small, we have come a long long way and now roaring to get into a larger canvas.
As Swadeep Ji says -- Via Medians, aa jao, chha jao.
Labels: Facebook. Twitter, Navneet Anand, Swadeep Srivastava, Via Media and Communications
In fact we do, quite a bit. Most of us are on the Facebook, Orkut or LinkedIn, what I call web-based social and cultural linkages; many of us use chat with colleagues in other locations as well as with clients; some of us have started Twittering as well. But is that enough? Do we consider these net-oriented activities part of our daily professional chores? Do we all have adequate Google alerts customised into out Gmails so that we get a concise, daily update on latest in the PR industry or specific verticals? Do we subscribe to online news / updates feeds available in plenty? In nutshell, has all these sunk in into our DNAs?
Perhaps not. But I am not worried about it. Because we are all aware and alert to the need to do this. We are aware it is time we transitioned from using these tools for peripheral personal social activations to a situation where they are part of our daily professional engagements. It is time we graduated from using Facebook to connect to old friends to making it as a tool of professional engagements and dissemination. It is time we acquired knowledge and best practices on PR, Medico Marketing and Public Affairs Consulting from across the globe by joining virtual groups – I am a member of some such communities like ThoseinMedia on LinkedIn.
I suggest, let us all start doing it right away, and right here in this blogosphere. Let's begin sharing your ideas and thoughts on a host of professional issues through this blog. Make this Via blog a vibrant place where people can peep in and get delighted, and learn a thing or two. Do not forget, we are the pioneers when it comes to healthcare communication in the country. Starting small, we have come a long long way and now roaring to get into a larger canvas.
As Swadeep Ji says -- Via Medians, aa jao, chha jao.
Labels: Facebook. Twitter, Navneet Anand, Swadeep Srivastava, Via Media and Communications
posted by Manoj Raghav at
10:24 PM
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