Healthcare PR: New challenges beckon
Breaking the general myth of a regular M. Tech (Biotechnology) student to be lost in digging and exploring scientific breakthroughs, I decided to step into something more challenging. Biotechnology/Healthcare/Pharmaceutical to me never meant a degree; I always took it as a career and willing to bring it to such a platform that people not only enjoy its benefits but also appreciate it.
Success in healthcare sector is in dying need of such an appreciation so that it gets a projection that it deserves. A medical consultant performing the toughest of the cardiac by-pass surgeries might not know how to glamorize his task and some company manager with just a background in brand promotion might not understand the intricacies of biomedical breakthroughs & case studies. The result would be poor visibility of the breakthrough, diminished recognition for the consultant and overall dissatisfaction. It is at this place that a technologist with a hold in media relations can play a pivotal role in putting the achievement in the best recognition outfit.
The healthcare arena has become one of the more complex markets for companies to navigate. Rising competition means brands are finding it more difficult to stand out in the crowd. Increasing regulatory scrutiny means firms must address new challenges and issues. In addition, a more knowledgeable patient community means people are armed with more information about the diseases they have and the medicines they take - but are more skeptical about pharmaceutical practices and drug safety.
The advancing healthcare sector is in urgent need of experts with a sound understanding of technology domain, investor relations, communications, media relations and crisis management. The Healthcare organizations will also able to draw on the capabilities of certain sister firms to provide advertising and brand management services through a single window.
Healthcare PR aims at superior counseling and strategic planning to global healthcare providers and government agencies. In a rapidly changing marketplace, we apply our skills and experience to help clients navigate every twist and turn, generating meaningful and measurable results. The concept of Healthcare PR is new and challenging and needs inputs from doctors, media professionals, technologists, effective coordinators & strategic thinkers. Venturing into something new demands courage, vision, clarity and determination coupled with a thinking called ‘out of the box’.
So, dare to prove your mettle with the best foot forward in whatever you choose to join and you’ll always be an achiever!
By Salil Seth
Labels: Biotechnology, Healthcare PR agency, Healthcare PR in India, Pharma industry India, Via Media and Communications
Success in healthcare sector is in dying need of such an appreciation so that it gets a projection that it deserves. A medical consultant performing the toughest of the cardiac by-pass surgeries might not know how to glamorize his task and some company manager with just a background in brand promotion might not understand the intricacies of biomedical breakthroughs & case studies. The result would be poor visibility of the breakthrough, diminished recognition for the consultant and overall dissatisfaction. It is at this place that a technologist with a hold in media relations can play a pivotal role in putting the achievement in the best recognition outfit.
The healthcare arena has become one of the more complex markets for companies to navigate. Rising competition means brands are finding it more difficult to stand out in the crowd. Increasing regulatory scrutiny means firms must address new challenges and issues. In addition, a more knowledgeable patient community means people are armed with more information about the diseases they have and the medicines they take - but are more skeptical about pharmaceutical practices and drug safety.
The advancing healthcare sector is in urgent need of experts with a sound understanding of technology domain, investor relations, communications, media relations and crisis management. The Healthcare organizations will also able to draw on the capabilities of certain sister firms to provide advertising and brand management services through a single window.
Healthcare PR aims at superior counseling and strategic planning to global healthcare providers and government agencies. In a rapidly changing marketplace, we apply our skills and experience to help clients navigate every twist and turn, generating meaningful and measurable results. The concept of Healthcare PR is new and challenging and needs inputs from doctors, media professionals, technologists, effective coordinators & strategic thinkers. Venturing into something new demands courage, vision, clarity and determination coupled with a thinking called ‘out of the box’.
So, dare to prove your mettle with the best foot forward in whatever you choose to join and you’ll always be an achiever!
By Salil Seth
Labels: Biotechnology, Healthcare PR agency, Healthcare PR in India, Pharma industry India, Via Media and Communications
posted by Manoj Raghav at
10:29 PM
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